In 2014, Hoshino Resorts celebrated the 100th year anniversary of the opening of our first Ryokan in Karuizawa, Nagano. The Japanese travel and tourism industry has witnessed major changes and we envision change on a revolutionary scale in the next century.
Although broad predictions about the future are difficult to make in this industry, I boldly predict that travel and tourism will be a leading industry in maintaining world peace in the next century. In this age of globalism, the influence of public opinion is inevitable and leads me to believe that travel influences this public opinion to some extent. Traveling around one’s own country gives deeper insight and understanding of one’s homeland and visiting overseas provides an opportunity to experience the richness of different cultures. Travel enables you to meet local people and build friendships.
I believe that “Connecting people around the world” is a special kind of magic that only the travel industry can create, as travel opens doors to discover foreign treasures and cultures. Through travel, we connect with people around the world, bonds are formed and friendships are made. This is our stand point for the upcoming century. Our belief and commitment in encouraging people to travel all over the globe empowers them to build a more peaceful world. To achieve our mission in the next the century, Hoshino Resorts will be taking serious steps to realize the magic of travel to build friendships among world communities.
We are strongly dedicated to all our efforts to realize our dream. We love to work with our guests, clients and community members who serve as constant inspiration to us. Our mission to “Dream big, manage steadily” leads us every day in our efforts to reach our goals. We gratefully appreciate your support and cooperation.
CEO, Hoshino Resorts)
100 TRIP STORIES 〜Travel is Magic〜
To celebrate our 100th anniversary, Hoshino Resorts invited 100 travelers in their twenties who wanted to travel Japan.
They came from a variety of countries in Asia, America, Europe, and Oceania.
The true Japan that they felt in their travels are conveyed in travel reports on the website.
Left: Kuniji Hoshino. Third from left: Yoshimasa Hoshino
Complimentary shuttle service with a T-model Ford. A rarity in the Taisho period.
In 1904, Hoshino Resort founder Kuniji Hoshino began a Japanese silk business in Karuizawa, an area that was just beginning to develop as a location for holiday villas. In 1914, he established the Hoshino Onsen Ryokan (“Hoshino Hot Spring Inn”). This was the beginning of Hoshino Resorts. After further excavation of hot springs in the vicinity and the establishment of a hydroelectric power plant, he was able to offer more sophisticated services at the ryokan, subsequently attracting many intellectuals. The “Liberal Education of Art Workshop” which began in 1922, assembled great writers and poets such as Kanzo Uchimura, Akiko Yosano, Toson Shimazaki, and Hakushu Kitahara. This led to Karuizawa becoming situated at the forefront of the cultural world.
In the 1950’s, the poet and wild bird researcher Godo Nakanishi stayed at the Hoshino Onsen Ryokan. He is said to have startled Hoshino Resort’s second-generation heir Yoshimasa Hoshino with this remark: “Until now it has been customary to eat wild birds, but from hereon, we will enter a phase in which people will find enjoyment in watching them”. This was a shocking concept at that time. Nakanishi also noted that the national forest located next to Hoshino Resort’s land was a treasure trove of wild birds, serving as a habitat to some of the most varied species of wild birds in the world. As a result of Nakanishi and Hoshino combining efforts to preserve this ecosystem, the forest was assigned as the “National Wild Bird Forest in Karuizawa”. Around this time, a guided tour called the “Tancho-kai” (“bird watching expedition”) began. This eventually evolved into the eco-tourism efforts of Picchio.
After a decline in the demand for travel during the war and postwar years came the glory days of domestic travel during the high-speed economic growth era, including a boom in the number of overseas travellers from Japan. It was at this time that Karuizawa became a popular travel destination for tourists. With the implementation of the Law for the Development of Comprehensive Resort Areas in 1987 came an increase in new resort and ryokans entering the market. Hoshino Resorts took this opportunity to shift to its current management structure and specialize its business in the area of operation. Upholding the corporate vision of “Become an expert in resort management”, Hoshino Resorts places utmost importance on the satisfaction of its customers, while maintaining an operation system that enables abundant profit.
Utilizing our unique managing system, in 2001 Hoshino Resorts started managing Resorts and Ryokans, as well as the renovation of Hoshino Hot spring Inn. The Ryokan was renamed “HOSHINOYA Karuizawa” and opened in 2005. We continue to provide services to meet sensitive and challenging demands. Opened In 2009 “HOSHINOYA Kyoto” preserves the cultural heritage and values of the ancient capital while “HOSHINOYA Taketomi Jima” in Okinawa, emphasizes integration with the unique eco systems of the tropical Island.
In Japan, we encompass three brands including “HOSHINOYA”, ryokan brand “KAI” and Designers’ Resort “RISONARE”
In July 2013 Real Estate Investment Trust, Hoshino Resorts REIT Inc. was founded as the first of its kind, specializing in tourism in Japan, and went public on the Tokyo Stock Exchange. As Japan positions itself to be a leading country for tourism, we believe it is important to facilitate investing in tourism.
In 2015, Hoshino Resorts will open “HOSHINOYA Fuji” and in 2016, “HOSHINOYA Tokyo” and “HOSHINOYA Bali”. With our outstanding Japanese hospitality, Hoshino Resorts will continue to expand across the globe.
A domestic hydroelectric generator imported from Germany.
Entrance of the Hoshino Onsen Hotel, which closed in 2003.
With the use of geothermal energy, the resort’s self-sufficiency rate is now at 75%.
- Begins development in Karuizawa
- Opens Hoshino Onsen Ryokan
- Hosts the Liberal Education of Art Workshops
- Opens hydroelectric power plant
- Reorganizes into Hoshino Onsen Co., Ltd.
- Assigned as the National Wild Bird Forest in Karuizawa (Nation’s first)
- Establishes the Wild Bird Laboratory (now Picchio)
- Changes name to Hoshino Resorts Inc.
Opens Hotel Bleston Court
- Announces plans to redevelop itself as an eco-friendly resort (zero emissions etc.)
- Begins operation of Risonare Kobuchizawa
- Begins operation of Alts Bandai Resort
- Begins operation of Tomamu Resort
- Begins business to redevelop Japanese-style ryokan inns
HOSHINOYA Karuizawa opens
- Begin operation of Kishoan, Shoen
- Begin operation of Yuraku
- Begin operation of Anjin, Horai, Vila Del Sol, Urabandai Nekoma Ski & Snowboard Resort
- HOSHINOYA Kyoto opens
- Begins operation of Hananoi, Minami Tsugaru Kinsui
- KAI brand opens with 4 properties (Tsugaru, Matsumoto, Izumo, Aso)
RISONAREI brand opens
RISONARE Kohamajima and RISONARE Atami opens
Accomplishment of Zero Emission Policy at Hoshino Resorts Karuizawa Area
- HOSHINOYA Taketomi Island opens
KAI brand adds with 4 properties (Ito, Atami, Kaga, Alps)
KAI Hakone opens
- Begin operation of Fuga
KAI Enshu opens
Hoshino Resorts REIT Inc. went public at the Tokyo Stock Exchange
- Begins first oversea operation of KiaOra Rangiroa (Tahiti)
- Begins operation of L’Hotel de Hiei. The first new construction projects of KAI brand Kai Kinugawa opens. Begins operation of Japan’s first Glamping resort HOSHINOYA Fuji.
- Begins operation of HOSHINOYA Tokyo. HOSHINOYA Bali will open soon.
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