Birth of "BEB" Brand - Kicked-back Stays with the Crew
Hoshino Resorts (Headquarters: Karuizawa, Nagano; CEO: Yoshiharu Hoshino) established “Hoshino Resorts BEB” in the fall of 2019, and will expand it nationwide. This is the 5th Hoshino Resorts brand, following HOSHINOYA, RISONARE, KAI, and OMO, and the concept is “kicked-back stays with the crew”, better than the usual drinking party and more casual than a trip. Hoshino Resorts offers a new style of travel through a hotel in which guests can spend their time with their friends “whenever they want” and “wherever they want”.
Hoshino Resorts BEB5 Tsuchiura Opening on March 19th, 2020
“Hoshino Resorts BEB5 Tsuchiura” is opening on March 19th, 2020, in Tsuchiura, Ibaraki Prefecture. This is the second facility in the BEB brand following “Hoshino Resorts BEB5 Karuizawa.” Its slogan is “an addictive bicycle stay.” This is the first bicycle-themed Hoshino Resorts hotel, located at “PLAYatre TSUCHIURA” at JR Tsuchiura Station by Atre Co., Ltd., with a three-member development group operated by Hoshino Resorts with a subsidy from Ibaraki Prefecture.
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